At UEFA EURO 2016™ in France for the first time 24 national teams will play at ten venues for the coveted title of the European Champion. 100,000s of fans from all over Europe will accompany their teams and turn the country in a football festival for a month
The Ernst Happel Stadium was upside down! The stands were already boiling as the announcer read out the team line-ups. The pitch was freshly watered, 48.500 spectators, of which about 2000 had travelled from Sweden, rocked the boat. The choreography was a piece of cake. Thousands of flags, sponsored by the Stiegel brewery in Salzburg, were waved vigorously and stained the ranks in a sea of flags. The marketing department knows that it is a cheap way to teach the crowd including young children the connection between positive emotions and good Austrian beer. When the Radetzky March, which was a famous battle song to Austrian soldiers during the 19th century, roared out of the boxes the Swedes realized that the fight for second place was upon them. This is the story of another Fan Embassy in the qualifying round for the 2014 FIFA World Cup in Brazil.
Thanks to the last minute goal by David Alaba, 2-2 was the final score between Ireland and Austria at the Aviva Stadium in Dublin. It was absolutely pissing down in the stadium as 35.000 spectators witnessed the Austrian team make Giovanni Trapattoni freak out just before the final whistle. I have never heard so many throats screaming the F*** word while in the meantime the Austrians were celebrating like there was no tomorrow. This is the story of my first Fan Embassy in my role as Project Coordinator following our big success at the EURO 2012 in Poland and Ukraine.
On Friday the 22nd March Denmark played a World Cup qualifying match against the Czech Republic – Fans’ Embassy Denmark went along with the Danish fans. The match had been placed in the town of Olomouc at Andrův Stadium with a capacity of 12.566 spectators. Danish tourists have for several years travelled to the city of Prague, but going to Olomouc – 252 km east of Prague – was a new experience for the 751 Danes who had bought tickets to see the match.
The FSE Football Fans’ Guide will be a smartphone app that shall enable fans who travel to stadiums across their country or elsewhere in Europe to have all useful information relevant for football supporters with them through their mobile phone.
It is the first time since Euro 2008 that the Austrian fans traveling to Ireland can take advantage of a Fans’ Embassy service. The Fans’ Embassy Austria will be working from 25 to 27 March in Dublin. A team of six fan experts and fan workers from Austria and Ireland offer two service points in the city, street work, a fanzine, a 24-hour helpline, a Twitter fan ticker and information on Facebook!
One year after the unlucky final at the EURO 2012 in Kiev, the Italian Fans’ Embassy is back in Europe. For the first time this year we ran a Fans’ Embassy in Prague for the Czech Republic vs. Italy, Brazil WC 2014 qualifying game. One new face in the team, (Daniel, a Cagliari supporter that lives in Milan) and the number one issue of our new fanzine, Fanzitaly.
Since EURO 2012 things have been kind of busy for the Danish team behind Fans’ Embassy Denmark. We are still trying to become a household name, looking at possibilities for funding, and making contacts to relevant partners.